For many people, the idea of an incarcerated person’s imminent return to the community can be frightening. An organization involved in reentry must be aware of common public sentiments, how these notions interplay in the media, and how they affect the decisions of elected officials and corrections officials. This session provided practical tips for educating the public, media, elected officials, and corrections agencies on how preparing people in prison or jail for their release and providing support to them upon their return is not only fiscally responsible, but also makes families and communities stronger, healthier, and safer.